Google's rising interest in InsurTech is undeniably clear, with nine investments and partnerships to support auto, home and health insurance products as well as to find new ways to engage with customers with innovative new digital tech.

Three of Google's investments and partnerships in 2015 were in the health insurance space only.

Insurers such as American Family, Liberty Mutual, AXA as well as the well know Climate Corporate have become key Google partners in their drive to differentiate through innovate.