The Pet Market is a growing market supported by some of the largest and most successful venture firms, including Benchmark, Andreessen Horowitz, and Menlo Ventures.

According to the American Pet Product Association (APPA), Americans spent approximately $58 billion on pet products and services in 2014, and this figure is also significant in other geographies.

CB Insights just produced a review of the overall pet startup market.

Services include pet sitters, dog goodies, dog holiday covers, on-demand dog walking and vet services. All these services are bundled to cover very specific services and target very unique markets, supported by unique technologies and business models.

In the UK we have A full pet service offering that is underwritten by RSA More Th>n.