The Proposition Circle

Unlocking innovative problem solving ideas



The Proposition Circle provides advisory services to insurers, investment institutions, High Tech companies and start-ups on ways to accelerate growth in a highly digitally enabled and connected world. We deliver new sources of value by working with businesses to re-frame their brand positioning, create business propositions and shape new business models that meet the evolving needs of a changing customer. We use new world frameworks, tools and techniques to deliver winning value-enhancing propositions, customer engagement strategies and execution tactics. These can then be replicated in new markets, new territories, with new segments and new alliances.


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Would You Buy Your Car From A Tech Company?

it looks like consumers would actually consider buying cars from Tech companies such as Google and Apple, amongst others.

These days, the world's largest car manufacturers have gathered in Frankfurt, Germany to present their newest achievements at the...…

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Ex-Apple executive fashions job as LMVH's head of Digital

Digital and the consumer industry seemed to be a perfect fit. Now luxury brands are taking up speed as well.

Bernard Arnault, chairman and chief executive of LVMH, said Mr Rogers would bring “extensive experience in high-end digital ventures . ....…

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